Target Customer DEVELOPED) | College Work

My target customer isn't rich, therefore she doesn't shop in designer retailers. The dress I am designing and creating will be a high end high street garment. She has been saving up for this dress for months to wear it whilst she is performing in the jazz bar.
She thinks the 50's style would fit in perfectly with the tone of the bar.


She went to stage school and is now waiting for her 'big break' She is not only singing in the jazz bar for money but also to have the experience and in hope that someone could walk into the bar who could help her get into the performing world for real.

She also works as a waitress in a restaurant - she usually sings in the jazz bar on her nights off from the restaurant.

She is a young American girl who is living in a rented apartment with two of her closest girl friends. She lives in the middle of a city and lives an hours train ride from her parents/childhood home.
She is an only child and grew up in a nice neighbourhood with her mother and father.

Her friends would describe her as fun and outgoing, likes to go on nights out with her girls, has a strong work ethic and loves to have fun.

My customer found the dress online and follows the brand on various social media platforms.
She went to a fashion event with her flatmate and saw the dress again - she took it as a sign that she had to have the 'dress of her dreams' and from then on set her mind on raising enough cash to buy the garment.